Meet Paula…
“I believe that when people are in optimal health, they live better, lead better and contribute more meaningfully, at work and in life.”
- Paula McManusWhy Imtiaz ?
I chose the name Imtiaz, which means distinction or excellence, because it reflects my core belief that every person has unique talents and strengths. Coaching is about helping people recognize those qualities and use them to reach their full potential.
Through coaching, I support people in optimizing important areas of their lives — including their health, career, and overall wellbeing — so they can grow, perform at their best, and truly thrive.
Having grown up and spent most of my life in the Middle East, I also wanted the name to reflect the region that has shaped my perspective and values, and the place that I proudly call home.
Paula McManus
Functional Medicine Certified Health Coach (FMCHC).
UK-registered Health Coach (UKIHCA).
UK Registered Associate Nutritionist (AfN) with the Association for Nutrition.
Masters in Clinical Nutrition - with Commendation - Aberdeen - 2024
After many years as an international HR and Organisation Development Director, Paula saw first-hand how stress, low energy and burnout were holding capable people back. Her move into health coaching was also deeply personal. Living with chronic autoimmune conditions led her to discover functional medicine — an approach that helped her restore her own health and completely changed the way she understood wellbeing. That experience now underpins her empathy and commitment to helping others navigate their own health journeys. Moreover, working in HR has given her valuable insight into human behaviour and personal development, key foundations that now underpin her wellbeing and life coaching practice.
Paula combines science-based nutrition and lifestyle medicine with positive intelligence and mind–body practices to support sustainable change. She helps individuals improve energy, resilience, metabolic health, stress management and sleep — always connecting health back to a bigger vision of purpose and fulfilment.

